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Vince-Wayne Mitchell, Cass Business School Professor of Consumer Marketing

vince wayne mitchell City UniversityVincent-Wayne Mitchell is Professor of Consumer Marketing and Marketing Subject Leader at Cass Business School, City University London.

Before joining Cass as head of the marketing group in 2004, Professor Vincent-Wayne Mitchell studied for his MSc and PhD in Marketing at UMIST where he was UMIST’s youngest Professor.

He has done extensive research into marketing and consumer behavior, with particular focus on consumer decision making, complaining behaviour and risk taking. His PhD was in Professional Services Marketing and he has publishes numerous articles on professional services marketing.

He has won eight Best Paper Awards and has published over 200 academic and practitioner papers in journals such as Harvard Business Review, Journal of Business Research, Journal of Economic Psychology, Journal of Consumer Affairs, Journal of Business Ethics, Services Industries Journal, as well as numerous conference papers.

He sits on the Editorial Boards of six international journals, is associate editor of the International Journal of Management Reviews as well as being an Expert Adviser for the Office of Fair Trading and Head of Marketing at Cass.

He has undertaken work for numerous organisations and received research funding and support from; the DTI, Lancashire County Council, Early Learning Centre, Cooperative Bank, British Brandowners Group, Coca Cola, Boots, KPMG, Safeway, Viatel, Hillier Parker May and Rowdon, Grant’s of St James, Hepworths (Building Products), Tesco, The Solicitor’s Journal, Addenbrookes Hospital and has been key note speaker at Visa International Consumer Change and Lancashire Road Safety Conferences.

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The Judges