Marketing Excellence Book 2
The best of the best from The Marketing Society Awards for Excellence
The first volume of Marketing Excellence was published in 2006, and this second edition contains thirty four new case histories, selected from the last four years of The Marketing Society Awards for Excellence.
Each of the 11 chapters of the book are introduced by a leading marketing director and represent the ‘best of the best’ and although they encompass examples of different marketing techniques in action, all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution.
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More information on the book can be found here.
