Marketing Excellence 2
The second edition of the book features thirty four award-winning case studies from the Excellence Awards including: Sky+, BT Business, NHS Blood and Transplant, Magners, Change4Life, alli, O2, Waitrose, KFC ,McDonald’s, Hovis, British Gas, Audi, Marks & Spencer, Virgin Atlantic, Dulux, Sainsbury’s, Pedigree, Thinkbox, Harlequins, More Th>n, UPS, Walkers, Aviva, ebookers, Shell, ICI Paints, Channel 4, British Heart Foundation, Keep Britain Tidy and Ariel.
“These cases are a great source to stimulate your thinking. Some will stimulate new thoughts, some will unlock ideas from the back of your memory. All of them however are great fuel for growth”
Keith Weed, Chief Marketing and Communications Officer, Unilever
Marketing Excellence 2 is available for purchase now.
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