THE MARKETING SOCIETY, MARKETING LEADER OF THE YEAR 2013
Sarah Warby takes the title of Marketing Leader of the Year
A massive congratulations. Thank you to everyone who voted
Since joining Sainsbury’s at the beginning of 2012, Sarah Warby’s impact on the supermarket’s marketing has been significant. As marketing director, she sits on Sainsbury’s board and has responsibility for all marketing activity and brand communications, non-food marketing, customer insight and loyalty.
From the brand’s "Active Kids" campaign to the huge impact of its Olympic sponsorship activation, and the evolution of its "Live Well For Less" strategy and work on plans to further expand the customer offering beyond food, Warby is steering the retailer on a course of solid growth in both sales and profit.
See all nominees for Marketing Leader of the Year 2013 here.
Young Marketing Leader of the Year
During 2011, Mayuri Tanna, European product manager at children’s car seat manufacturer Britax, managed the launch of two products, both of which were the first of their kind for the company. The products aimed to spearhead a new beginning for Britax, and Tanna was responsible for leading a programme called ‘The safety initiative’, which aimed to make the seats more user-friendly and educate parents on safe installation, as research showed that only 30% of car seats are correctly installed. The programme ensured that Britax’s more complex products were sold by those who had been given in-depth training about them, and Tanna was responsible for training more than one hundred sales representatives and distributors. This resulted in Britax’s sales representatives been considered as ‘safety initiative specialists’.
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