Social Marketing Case Studies

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The Social Marketing chapter of our book Marketing Excellence 2 contains 3 award winning case studies Channel4, British Heart Foundation and Keep Britain Tidy.

The foreword to the chapter is supplied by Sheila Mitchell, Marketing Director at the Department of Health.

“Achievements of recent years have seen a true coming of age in social marketing, demonstrating that the particular challenges of this discipline can be met head on and deliver results within the overall framework of marketing activity as impressive as those of any other sector.”
Sheila Mitchell,
Marketing Director, Department of Health

View entry criteria for the Social Marketing award

Case Studies for Social Marketing Case Studies

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The power of an online game to influence behaviour. An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health. The Yoobot game had a major impact on this hard-to-reach young target audience, with 85% of users saying that it had made them think more about eating better and doing more to keep healthy. Read the full British Heart Foundation Case Study in Marketing Excellence 2.
Sparking a national debate on nutrition. The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution. An inspired partnership of Channel 4 and TV chef Jamie Oliver took on the huge challenge of tackling the significant rise in childhood obesity through a radical TV series. Read the full Channel 4 Case Study in Marketing Excellence 2.
Achieving a fast reduction in fast food litter. Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig. The campaign also enabled the charity to discuss with fast food companies their making a long-term reduction in food litter. Read the full Keep Britain Tidy Case Study in Marketing Excellence 2.