Eligibility dates: 1 Jan 2010 – 31 Dec 2011

This category is open to brands that have made effective use of social media to improve their commercial performance. Companies will have to demonstrate to the judges the following:

• Effect of activity, isolated from other influencing factors
• Effective use of data analytics
• Return on marketing expenditure

CLICK TO ENTER – Social Media Marketing
We received 20 entries last year.