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New Brand
Eligibility dates: 1 Jan 2010 – 31 Dec 2012
The judges will require evidence of strong commercial success from the creation of a new product or service from an existing brand owner, or from a newly emerging business. The judges will evaluate:
- Customer insight
- The creation of clear brand values
- Superior value for customers
- Effective use of marketing resources
- Evidence of commercial success
CLICK TO ENTER – NEW BRAND
Number of entries 2012: 15
Winner: i Newspaper
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