Eligibility dates: 1 Jan 2010 – 31 Dec 2012

The judges will require evidence of strong commercial success from the creation of a new product or service from an existing brand owner, or from a newly emerging business. The judges will evaluate:

• Customer insight
• The creation of clear brand values
• Superior value for customers
• Effective use of marketing resources
• Evidence of commercial success

CLICK TO ENTER – NEW BRAND
Number of entries 2012: 15
Winner:  i Newspaper