Eligibility dates: 1 Jan 2008 – 31 Dec 2010

Entrants will provide evidence of an improved relationship with their customers. This may be demonstrated by increased customer retention levels, or by increased revenue per customer, or by improved customer satisfaction levels, or all of the above. This may have been achieved as a result of new products, services, pricing or communications. The judges will evaluate:

• Understanding of customer life time value
• Superior customer segmentation
• Improved value for customers
• Original thinking to increase customer revenues
• Return on marketing expenditure

CLICK TO ENTER – Customer Relationship Marketing
We received 10 entries last year.