Eligibility dates: 1 Jan 2010 – 31 Dec 2011

Judges will be looking for the best use of research or database development to provide information on consumer behaviour that has resulted in measurable improvements in brand performance. This may include research for new product development. The judges will evaluate:

• Rigour of the research process
• Discovery of genuine insights
• Creative application of the research
• Change to consumer attitudes
• Improved brand performance, or a successful new brand launch

CLICK TO ENTER – CUSTOMER INSIGHT
We received 13 entries last year.