Eligibility dates: 1 Jan 2010 – 31 Dec 2011

Entrants must demonstrate the effective use of content wholly paid for by a brand, which has appeared on a media or digital platform, for the purposes of building brand awareness and generating sales.

Branded content, also known as content marketing, encompasses branded magazines, digital magazines and editorial features on websites; advertiser-funded programming, creative product placement on TV and other media, viral and social editorial content.

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CLICK TO ENTER – Content Marketing