Eligibility dates: 1 Jan 2010 – 31 Dec 2011

Marketing campaigns from a partnership between a business and a charity or cause, which have delivered tangible and mutual benefits to both parties. The judges will be looking for evidence of how these campaigns have performed overall, and how they are integrated with broader marketing objectives. The judges will evaluate:

• Brand fit with charity partner or cause
• Staff ‘buy-in’
• Value delivered to both partners

CLICK TO ENTER – Cause Related Marketing
We received 11 entries last year.