Eligibility dates: 1 Jan 2009 – 31 Dec 2011

Entrants will provide evidence of marketing activity that has successfully challenged public perceptions of a product or service and achieved significant commercial gain as a result. The judges will evaluate:

• Research and creative problem-solving
• Improved customer perceptions
• Rising sales/market share trends
• Effective use of marketing resources
• Evidence of commercial success

CLICK TO ENTER – Brand Revitalisation
We received 28 entries last year.