Eligibility dates: 1 Jan 2009 – 31 Dec 2011

Submissions must demonstrate the successful extension of an existing brand into new markets or market segments, to the longterm commercial benefit of the original brand and its owner. The judges will evaluate:

• Customer insight
• Incremental sales
• Minimal cannibalisation
• Effective use of marketing resources
• Evidence of commercial success

CLICK TO ENTER – BRAND EXTENSION
We received 6 entries last year.