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Marketing Leader of the Year 2016

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Awards shortlist – 2017

See the shortlist below and head here to book your table and join us on the night.


CONNECTING WITH CUSTOMERS

Customer Insight
BBC Asian Network – How cultural immersion inspired the sound of a new generation (Agency: 101 London)
Currys PC World – Drop a hint (Agency: AMVBBDO)
Maltesers – Looking on the light side of disability (Agency: AMVBBDO)
Marks and Spencer – A Christmas tale, from Mrs. Claus with love (Agency: Y&R London)
O2 – How “More for You” did more for O2 (Agency: VCCP)
Tena Men (Agency: AMVBBDO)

Building Customer Relationships     
Fitness First – Putting our members first        
Gatwick Airport – How social media has built a great passenger experience (Agency: The Social Element)
Visa Turkey – Platinum Privileges programme (Agency: HK Strategies)


COMMUNICATING EFFECTIVELY

Marketing Communications
Audi – Supercharging desire and sales for Audi with Audi Sport (Agency: Bartle Bogle Hegarty)
IKEA – Creating a better everyday life for the many (Agency: Mother)
John Lewis – Buster the Boxer (Agency: adam&eveDDB)
Maltesers – Looking on the light side of disability (Agency: AMVBBDO)
Sainsbury’s – Christmas is for sharing (Agency: AMVBBDO)
Virgin Media – Feel the speed (Agency: Bartle Bogle Hegarty)

Marketing On A Shoestring
Arriva – Student campaign 2016 (Agency: Cogent)
Forestry Commission England – Stick Man in the forest        
Hammerson Gift Cards – How the gift card went from last resort to a thoughtful choice (Agency: isobel)
Lunchbox – Doing good should feel good (Agency: Earnest)
Northumbrian Water – Dwaine Pipe Love your Drain campaign        
Trelleborg Marine Systems – A smarter approach to marine engineering (Agency: Stein IAS)

Branded Content
Direct Line – Alfie Deyes’ Direct Line driving challenge        
Domino’s Pizza – The GIFs that keep on giving (Agency: iris Worldwide)
GSK – To Challenge. To Change. (Agency: Grey London & Grey X)
Knorr – How ‘seek-out’ content helped triple campaign coverage for free (Agency: MullenLowe London)
Ribena – The Ribena Colouring Café (Agency: Brass)
San Miguel – The San Miguel rich list (Agency: Pablo London)

Brand Activation
Captain Morgan – Only one Captain Morgan (Agency: RPM)
Cesar – Matchy Matchy Jumpers (Agency: AMVBBDO)
Churchill Insurance – Churchill Lollipoppers (Agency: WCRS and MediaCom)
Domino’s Pizza – A slice of greatness (Agency: iris Worldwide)
ITV, The National Lottery and UK Sport/BOA – I Am Team GB        
M&M’s – Frighteningly effective marketing (Agency: AMVBBDO and MediaCom)

Business-To-Business Marketing
Advanced – FairITales (Agency: Graymatter)
EasyJet – Brilliant Orange (Agency: VCCP)
Ingredion – The Good Clean Food Campaign (Agency: Stein IAS)
O2 – Winning recognition as an ICT partner in 12 months (Agency: The Marketing Practice)
Vodafone – The art of magnetic marketing (Agency: Earnest)


MOBILISING THE ORGANISATION

Employee Engagement
Aviva – Customer marketing team        
Johnson & Johnson – Developing and activating a new talent acquisition strategy (Agency: Omobono)
Nationwide Building Society – The BIG conversation

Building Marketing Capabilities
Britvic – WOWme        
Direct Line – Building marketing capabilities        
Seafish – Fishing for success        
Shell – Game changing at Shell (Agency: Brand Learning)


MAKING A DIFFERENCE

Cause-Related Marketing
Lunchbox – Doing good should feel good (Agency: Earnest)
Maltesers – Looking on the light side of disability (Agency: AMVBBDO)
Persil – Wild Explorers (Agency: Livity)
St John Ambulance – Making baby CPR unforgettable (St John Ambulance and Tesco) (Agency: Bartle Bogle Hegarty)
Tesco – Community Food Connection. No time for waste. (Agency: Bartle Bogle Hegarty)
TK Maxx and Cancer Research UK    

Not-For-Profit Marketing
#JoinTheHerd – Using marketing to fight the ivory trade and winning (Agency: Grey London)
Girlguiding – #ForTheGirl (Agency: Livity)
Healthwatch Bucks – Voices campaign (Agency: Green Banana Marketing)
St John Ambulance – Making baby CPR unforgettable / St John Ambulance and Tesco (Agency: Bartle Bogle Hegarty)
The National Art Pass – Art Fund (Agency: 101 London)

Purpose-Driven Brands
Aviva – Helping make Britain’s roads safer (Agency: adam&eveDDB)
Barclays – Marketing’s role in the journey to becoming a purpose-driven bank (Agency: Bartle Bogle Hegarty)
Channel 4 – Media that can! (Agency: OMD UK)
Persil – Injecting the ‘Dirt is Good’ idea with newfound purpose (Agency: MullenLowe London)
TSB – The power of purpose (Agency: Joint)
Virgin Money – Everyone’s better off    


BUILDING POWERFUL BRANDS

New Brand
iD Mobile – A new kind of brand for a new kind of network (Agency: CHI&Partners)
Royal London – 150 years in the making (Agency: VCCP)
Sun Bets (Agency: Wunderman UK: part of Pulse Creative)

Brand Extension
Arsenal Junior Gunners – Junior Gunners App        
Hellmann’s – Firing up to recruit a new audience (Agency: Ogilvy & Mather)
O2 – Like New (Agency: VCCP)
Tena Men (Agency: AMVBBDO)

Brand Revitalisation
Costa Coffee – Never a dull cup (Agency: 101 London)
Müller FRijj – Feel the URjj (Agency: VCCP)
IKEA – Creating a better everyday life (Agency: Mother)
Kronenbourg 1664 – Marketing supreme (Agency: Ogilvy & Mather)
Persil – How prisoners helped Persil to win at laundry (Agency: MullenLowe London)
Tesco – Serving Britain’s shoppers a little better every day (Agency: Bartle Bogle Hegarty)

Global Brand Marketing
HSBC – Expat Life, interpreted        
Knorr – Universal insight into millennials’ passions (Agency: MullenLowe London)
McDonald’s – Player Escort diaries (Agency: Leo Burnett London)
Shell – Game changing at Shell (Agency: Brand Learning)
Visa – Southeastern Europe summer 2016 inbound tourism campaign (Agencies: Publicis/Bulgaria, TBWA/VCroatia, Black Pencil/Greece, MPS/Malta, Geometry/Turkey and MEC/Poland)

Long-Term Marketing Excellence
Domino’s Pizza – The journey to greatness, from promotion to participation (Agency: iris Worldwide)
John Lewis – John Lewis Christmas advertising, 2012 – 2015 (Agency: adam&eveDDB)
Kronenbourg 1664 – Long-term marketing supreme (Agency: Ogilvy & Mather)
McDonald’s – McDonald’s Overnight (Agency: Leo Burnett London)
O2 – Being number one by putting customers first: 15 years of O2 (Agency: VCCP)
The National Art Pass – Art Fund (Agency: 101 London)