Marketing Leader of the Year 2016

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2016 winners and highly commended

Please find below the winners and highly commended entries from 2016. They were announced at our Awards ceremony on 15 June 2016 at the Artillery Garden at the HAC.

Members of The Marketing Society can read the case studies in our online Clubhouse here. 

Grand Prix
Winner: Sensodyne

Best Leading Edge Thinking
Winner: NHS Blood and Transplant – Bleed for England

Marketing for Good
Winner: P&G – Always #LikeAGirl

Customer Insight
Winner: Direct Line – The Fixer
Commended: Pot Noodle – Success doesn’t come on a plate

Building Customer Relationships
Winner: Telefonica O2 – Proactive Re-sign
Commended: Wyevale Garden Centres – The Garden Club
Commended: Shell Drivers Club – Clubsmart

Effective Marketing Communications
Winner: The Electoral Commission
Commended:   Direct Line – The Fixer
Commended:   NHS Blood and Transplant – Missing Type

Marketing on a Shoestring
Winner: Amnesty International

Branded Content
Winner: Green Flag
Commended: Absolut Vodka
Commended: PepsiMax – The Choice of a New Generation Once Again

Brand Activation
Winner: Lotto – Activating The Nation’s Game
Commended:   Sainsbury’s – Christmas is for Sharing

Employee Engagement
Winner: OxfordSM – Becoming a truly values led organisation
Commended: Telefonica O2 – Rally Cry

Building Marketing Capabilities
Winner: M&S – An Adventure in building marketing capabilities
Commended:   Direct Line – Transforming a team and a business

Cause Related Marketing
Winner: Telefonica O2 – GoThinkBig
Commended:   Aviva – Aviva Community Fund

Not for Profit Marketing
Winner: Sport England – This Girl Can
Commended:   NHS Blood & Transplant – Bleed for England

New Brand
Winner: Vitality Health Insurance

Brand Extension
Winner: John Lewis Insurance
Commended:   Hive and British Gas

Brand Revitalisation
Winner: Pot Noodle – Success doesn’t come on a plate
Commended:   Stork – Rising to the occasion

Global Marketing
Winner: P&G – Always #LikeAGirl
Commended:   5 Gum – Truth or Dare

Best Entry From Outside the UK
Winner: Extra Gum – Give Extra

Business to Business
Winner: Heineken – Our Shout
Commended:   The Thunderhead

Long Term Marketing Excellence
Winner: Sensodyne – How marketing created a billion dollar brand
Commended:   Trelleborg
Commended:   Telefonica O2

Finance Director’s Prize
Winner: Shell Drivers Club – Clubsmart