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Marketing Leader of the Year 2017

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2017 winners and highly commended

Please find below the winners and highly commended entries from 2017. They were announced at our Awards ceremony on 14 June 2017 at the Artillery Garden at the HAC.

Members of The Marketing Society can read the case studies in our online Clubhouse here. 

View thoughts from our judges and reactions from our winners on YouTube here.

BEING THE BEST OF THE BEST
Grand prix

Winner: #JoinTheHerd

Leading edge thinking
Winner: ITV & The National Lottery with The British Olympic and UK Sport

Finance directors’ prize
Winner: John Lewis

Best entry from outside the UK
Winner: HCL Technologies (India)


CONNECTING WITH CUSTOMERS
Customer insight
Winner: Maltesers
Commended: M&S

Building customer relationships
Winner: Fitness First


COMMUNICATING EFFECTIVELY
Marketing communications
Winner: Maltesers
Commended: IKEA
Commended: Sainsbury’s

Marketing on a shoestring
Winner: Hammerson Gift Cards
Commended: Northumbrian Water

Branded content
Winner: Ribena
Commended: Domino’s Pizza UK

Brand activation
Winner: ITV & The National Lottery with the The British Olympic and UK Sport
Commended: Churchill Insurance

Business to business
Winner: Advanced


MOBILISING THE ORGANISATION
Employee engagement
Winner: Johnson & Johnson

Building marketing capabilities
Winner: Direct Line Group
Commended: Britvic

MAKING A DIFFERENCE
Cause related marketing
Winner: Maltesers

Not-for-profit
Winner: #JoinTheHerd
Commended: St John Ambulance and Tesco

Purpose driven brands
Winner: Channel 4
Commended: TSB
Commended: Persil


BUILDING POWERFUL BRANDS
New brand
Winner: iD Mobile

Brand extension
Winner: O2

Brand revitalisation
Winner: Tesco
Commended: Kronenbourg 1664

Global brand marketing
Winner: Knorr

Long term excellence
Winner: The National Art Pass
Commended: Domino’s Pizza
Commended: John Lewis


LEADING INDIVIDUALS

Young marketing leader of the year
Winner: Bo Jakubenko, Treasury Wines

Marketing leader of the year
Winner: Barnaby Dawe, Just Eat