Winners
Awards for Excellence 2012 Winners
Congratulations to all the winners listed below showing marketing excellence in each of their categories. Members of The Marketing Society can read the case studies in the Library of our Clubhouse.
2012 Award Winners by Category
- Grand Prix: McDonald’s
- Marketer of the Year: Keith Weed
- Customer Insight:TfL
- New Brand / Business:Independent Print
- Brand Extension: Kraft Foods
- Brand Revitalisation:Heineken
- Marketing Communications:John Lewis
- Marketing on a Shoestring:Headway
- Social Media Marketing:Coca-Cola
- Mobile Marketing: Hotels.com
- Content Marketing: British Heart Foundation
- E-Commerce: John Lewis
- Customer Relationship Marketing:Skipton Financial Services
- Employee Engagement:McDonalds
- Marketing Leadership: Symantec
- Marketing Teamwork: Thorntons
- Marketing for Sustainable Consumption:Lafarge
- Caused Related Marketing: Aviva
- Global Marketing: The Edrington Group
- Not-For-Profit Marketing: Barnardo’s
- Long Term Marketing Excellence: McDonald’s
- B2B Marketing: Everything Everywhere
- SME Marketing:Freestyle Xtreme
- Young Marketer of the Year:Heather Corbett – Innovation First International
- Finance Director’s Award: Dr Pepper -Gamification for Salesification- How online gaming drove offline sales for Dr Pepper.
- Best Leading Edge Thinking: ASOS
We’ll be profiling the winning case studies on The Marketing Society’s Blog over the next two weeks as well as an interview with the Young Marketer of the Year Heather Corbett from Innovation First International.




