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Winners

Awards for Excellence 2011 Winners

Congratulations to all the winners listed below showing marketing excellence in each of their categories.

2011 Award Winners by Category

  • Grand Prix: Yeo Valley Organic
  • Marketer of the Year: Craig Inglis
  • Customer Insight: Mitchells & Butlers – Why It Pays to Listen
  • New Brand / Business: giff gaff – The Birth of Community Led Mobile
  • Brand Extension: Burton’s Foods – Cadbury Biscuits
  • Brand Revitalisation: Britvic (Fruit Shoots)
  • Marketing Communications: Yeo Valley Organic
  • Marketing on a Shoestring: Depaul UK (i-Hobo)
  • Digitally Led Marketing: Heineken (Fosters) – Putting Foster’s on Everyone’s Lips
  • Mobile Marketing: Absolute Radio – Rock ‘n’ Roll Football
  • E-Commerce: Love Film – 4Play
  • Customer Relationship Marketing: O2
  • Employee Engagement: City & Guilds – Rebuilding the Brand From the Inside Out
  • Marketing Organisation: British Gas – Segmentation into Action
  • 360° Marketing: Pepsico (Walkers Crisps)
  • Marketing for Sustainable Consumption: Transport for London – Launch of Barclays Cycle Hire
  • Caused Related Marketing: Pizza Express/Oxfam – Fighting Poverty, One Goat at a Time
  • Global Marketing: Costa – Becoming the world’s challenger coffee-chain
  • Not-For-Profit Marketing: Depaul UK (i-Hobo)
  • Long Term Marketing Excellence: O2 – From Ailing BT Cellnet to the UK’s Biggest Mobile Brand
  • B2B Marketing: CBS Outdoor – The London Long Copy Challenge
  • SME Marketing: Directski.com – Starting the Affordable Ski Revolution
  • Young Marketer of the Year: Rebecca Brock
  • Best Leading Edge Thinking: Depaul UK (i-Hobo)

We’ll be profiling the winning case studies on The Marketing Society’s Blog over the next two weeks as well as an interview with the Young Marketer of the Year Rebecca Brock from Homebase.