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Shortlist

Unilever has received the most nominations in the shortlist for this year’s Marketing Society Awards for Excellence.

The FMCG giant has been cited in five different categories, including social media marketing for its ‘Lynx Excite’ campaign.

ASOS, British Gas, McDonald’s and John Lewis have each received four nominations, while Sainsbury’s has received three.

The Awards Shortlist

Customer insight

  • Benecol (Johnson&Johnson) – Sense Worldwide
  • Bepanthen (Bayer) – JWT
  • Transport for London
  • Honda UK – Crayon London/Walk a Mile
  • Radio Advertising Bureau – RadioCentre
  • The Halifax (Lloyds Banking Group) – Blue Rubicon

New Brand

  • Be clear on cancer (COI-Department of Health) – M&C Saatchi
  • i Newspaper – Independent Print
  • Just-Eat.co.uk (Just Eat) –WCRS/Engine
  • 02 Priority Moments –VCCP
  • Rowntree’s Randoms (Nestle) – JWT

Brand Extension

  • Cadbury Creme Egg – Kraft Foods
  • Foster’s – Heineken UK
  • Heinz Balsamic Vinegar Tomato Ketchup – Clear & Heinz
  • Hellmann’s Mayonnaise (Unilever) – Coley Porter Bell
  • Kenco Millicano (Kraft Foods) – JWT

Brand Revitalisation

  • British Airways – BBH
  • Flora Cusine – Unilever
  • Foster’s – Heineken UK
  • Museum of London – Coley Porter Bell
  • Smooth Radio UK – GMG Radio
  • Twinings Tea – Abbott Mead Vickers BBDO

Marketing communications

  • ASOS
  • British Gas Nectar Launch: British Gas
  • John Lewis – adam&eve
  • Mercedes – Abbott Mead Vickers BBDO
  • Orange Gold Spots – Fallon

Marketing on a Shoestring

  • Cemergi – Lafarge Cement UK
  • ChildLine (NSPCC)– Livity
  • Cycle Safety (Headway) – Abbott Mead Vickers BBDO
  • Maille – Unilever
  • Rachel’s Yoghurt (Rachel’s Organic) – Haygarth

Social media marketing

  • ASOS
  • Dr Pepper the Pepperhood (Coca-Cola) – Zone
  • Lynx Excite – Unilever
  • Skoda – Fallon & Skoda
  • Skype – 1000heads

Mobile marketing

  • ASOS
  • Cadbury London 2012 – Cadbury/Pretty Green/Fallon
  • Dynamo: Magician Impossible (Watch) – Five by FiveHotels.com Android and IOS App – Fetch Media
  • Hotels.com Android and IOS App – Fetch Media
  • PizzaExpress

Content marketing

  • HSBC Banking and Premier Savings and Investments Services – Specialist
  • Sainsbury’s Little Ones Baby & Toddler Club – Seven Publishing Group
  • Tesco – Cedar Communications
  • The British Heart Foundation – PHD
  • Top Boy (Channe 4) – Livity

E-commerce

  • Merlin Entertainments Group
  • Gatwick Express (Go-Ahead Group) – VCCP
  • John Lewis.com (John Lewis) – Rain Communications
  • Nails Inc – Tangent Snowball
  • New Look

Customer relationship marketing

  • ASOS
  • EDF Energy Thank yous Reward Programme – archibald ingall stretton
  • Skitpon Financial Services
  • Nectar
  • Philips Avent – WDMP

Employee engagement

  • Benecol (Johnson&Johnson) – Sense Worldwide
  • Burness – The Leith Agency
  • Kleenex, Andrex, DryNites, Little Swimmers, Pull-Ups – Kimberly-Clark
  • McDonald’s Recruitment – VCCP
  • Aviva

Marketing leadership

  • Kleenex, Andrex, DryNites, Little Swimmers, Pull-Ups –Kimberly-Clark
  • RadioCentre
  • Symantec

Marketing teamwork

  • British Gas
  • McDonald’s, OMD and Razorfish
  • Project Aphrodite (Hiscox) – VCCP
  • Thorntons Centenary Year – Thorntons

Marketing for Sustainable Consumption

  • A-Z (McDonald’s) – Leo Burnett
  • British Gas – Green streets
  • Cemergi – Lafarge Cement UK
  • Unilever

Cause-related marketing

  • Asda – Breast Cancer Care & Breast Cancer Campaign
  • Bloomberg – Roundhouse Trust
  • Jaguar Academy of Sport – Jaguar UK / Influence Associates Ltd
  • Aviva and Railway Children

Global marketing

  • Google Chrome – BBH
  • Nokia – Fallon
  • Snickers – Abbott Mead Vickers BBDO
  • The Famous Grouse (The Edrington Group) – The BIG Partnership
  • VisitBritain

Not-for-profit marketing

  • Barnardo’s – BBH
  • Cycle Safety (Headway)  – Abbott Mead Vickers BBDO
  • Royal Marines Recruitment (Royal Navy) –WCRS/Engine
  • Switchover Help Scheme – Digital UK
  • The Art Fund –101 London

Long-term marketing excellence

  • Hiscox – VCCP
  • John Lewis – adam&eve
  • McDonald’s – Leo Burnett
  • Sainsbury’s – Abbott Mead Vickers BBDO
  • WKD – Big Communications

Business to business marketing

  • HSBC Commercial Banking
  • Accenture
  • Orange (Everything Everywhere) – Publicis Blueprint
  • SunGard
  • The Lightwriter (Talk Talk Business) – IAS b2b Marketing

SME Marketing

  • Burness – The Leith Agency
  • FreestyleXtreme – Zone
  • Radio Advertising Bureau – RadioCentre
  • Scotty Brands

Finance director’s award

  • British Gas Nectar Award – British Gas
  • Dr Pepper the Pepperhood (Coca-Cola) – Zone
  • Hotels.com Android and IOS App – Fetch Media
  • Johnlewis.com – Rain Communications
  • Sainsbury’s Little Ones Baby & Toddler Club – Seven Publishing Group