One of the most straight-talking and highly respected marketers in the business, many in the industry believe 2012 is Fennell’s year.

Why vote for Fennell?
Having shown grace and strength under pressure, he is now reaping the rewards of a marketing restructure that included a shift from individual brands to categories. A focus on digital, including a high-profile partnership with Facebook, has also helped ensure Diageo remains on the front-foot when it comes to innovation. A fantastic brand guardian, during his career at Diageo Fennell helped double the turnover of the Smirnoff vodka and rum portfolios in three years. In a tough market, he has rejuvenated his brands and continued to invest in marketing.